Goodbye Digital Age, Hello Fusion Era

It has often been said that Covid-19 did not change the course of history but accelerated it. This pandemic hastened climate action, geopolitical disorder, consumer behaviour shifts and digital transformation by, arguably, four years.

As companies grapple with the “here and now” urgency to serve their customers with digital-first fulfilment models during this period, what should they look at in their next phase of transformation? And how should they make sense of and incorporate emerging technologies such as artificial intelligence, blockchain, immersive reality and 5G?

Before addressing these questions, consider the paradigm shift of 2020s - which affects not only