Q&A: Daniel Lamarre
What’s the most important thing for success in business?
DANIEL LAMARRE: Creativity. If you are not prioritizing creativity—the dictionary definition of “making or bringing into existence something new”—you are wasting your time. No company deserves to exist unless it is constantly discovering new ways to make its customers’ lives better. Without creativity, there is no business.
How can creativity be incorporated in an organization? What about in non-artistic
