India Today

THAT SINKING FEELING

t was all going as per script for the cinemas. On December 16, Kamal Gianchandani, president of the Multiplex Association of India, in a press release euphorically declared “The Big Screen is Back”. The film industry was basking in the success of and . The Marvel franchise had raked in Rs 202 crore net at the box office while Allu Arjun-starrer crossed Rs 200 crore. With the release of more crowd-pulling titles lined up in 2022, there was optimism. Then came news that party pooper Covid-19 was back again, this

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