SEEING RED

oes colour itself matter? For many years, red was considered the sporting colour of choice – think of Tiger magazine examined several combat sports at the 2004 Athens Olympics and found that across two-thirds of weight classes (in sports where colours are randomly assigned), red had more winners than blue. Other studies examined English football teams playing in red at home over many decades and claimed a small but subtle statistical anomaly. Why? The colour red plays a large role in signalling