MacKenzie
MARKETING PUNDITS REGULARLY cite Rolex as the world’s best managed luxury brand. Rolex watches routinely hold their value – and in many cases appreciate – even though the Geneva-based company sells more of them than its nearest rivals, Omega, Longines, and Patek-Phillipe, combined.
A $14,995 Rolex’s function is no different to that of a $49.95 Casio. And that puts
