‘The wine world has some dangerously alluring myths’
yths nourish, but they can also entrap. They nourish when we use them as inspiration, as starting points for research or discussion, or as stories which resonate in our collective imagination. It’s when we take them too literally, and return to them over-obsessively, that they begin to clamp their jaws about us. National myths based on short, isolated episodes in history (such as France in 1789, the US in 1791 or the UK in 1940) furnish classic examples
