On your marques
When is a SEAT not a SEAT? When it’s a Cupra, of course. And what’s a Polestar but a Chinese-made electric Volvo named after a Swedish race team? Meanwhile, taking the place of Nissan’s recently departed Infiniti we have Hyundai’s premium pretender badge, Genesis.
The strange thing is though, automotive history is littered with famous brands which have disappeared, swallowed up and buried in the aftermath of corporate mergers; and as consolidation and cooperation continues apace, some of our lost classic marques have ended up in some very unexpected places. We track down a few favourites.
ROVER
When considering our lost marques, it’s often the journey which is more of a story than the destination and in the case of Rover, it’s rather a circular one.
The Rover company began life as a bicycle maker in Coventry, focusing on car production in the 1930s before the outbreak of war forced relocation
