The Kite Mag

Under the Hood OCEAN RODEO

TAKE US THROUGH WHAT LED YOU TO MOVE INTO THE WORLD OF KITESURFING, AND WHAT YOUR FIRST PRODUCTS WERE?

Like many that ended up in the kite industry, I had a competitive windsurfing background which introduced me to the sports industry at a young age. When photos of kiting started showing up in the late nineties, it looked amazing to me, a windsurfer. It was appealing as it needed less wind, and the jumps were huge – I just had to have a go! At the time I was heavily committed to my first business venture in wetsuits and drysuit manufacturing. From 1991 to 2010, I was the co-owner of Whites Manufacturing, which ultimately became one of the world’s leading manufacturers of drysuits. Our main markets were diving and military, however when I started to kite I was spending a lot of time in cold water – that led to the birth of the Ocean Rodeo brand, and the Pyro drysuit. This was in 2001. Kites came along a year later and was all down

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