Like most, my initial response to Covid was worry. I had just finished up my biggest production cycle of the year in my swimwear business, Sensi Graves Swim, and therefore had a lot of money on my credit cards, my current source of production funding. With the global shutdown and so many industries immediately crashing to a halt, I felt a squeeze and a panic that I hadn’t experienced before, one of uncertainty and worry about what might happen next. I didn’t think that anyone would be buying swimwear. It is a luxury item, certainly not a necessity, and with people’s livelihoods on the line, why would they purchase from my brand?
In addition to the initial dread of not being able to pay off my credit cards and not being able