A recent nationwide survey conducted by Canivate Growing Systems laid bare the new expectations of cannabis consumers: 64% of consumers are willing to pay more for cannabis that is grown organically with eco-friendly objectives.
Climate change was once a future concern that many industries were kicking down the road. But now, it’s an immediate crisis.
As a result, today’s consumer wants to know that the companies they buy from care about the future of the planet. Today’s consumer wants to hear about the commitment, the strategies, and the metrics that will drive change.
Consumers want companies that are walking the walk to make a difference.
But finding
