Modernday haute horology would be incomplete without the values of upcycling and transparent sourcing. From using case materials and straps made from ocean plastic to introducing solar charged models and creating unique bracelets composed of waste from apples grown in Switzerland, Germany, and Italy, watchmakers across the board are pushing their green credentials.
For instance, Cartier’s Tank Must received a sustainable upgrade through its latest Solarbeat™ version, the first solar-powered watch in the range that was originally crafted in 1917. This timepiece features a photovoltaic dial