Rotman Management

It’s Time to Redefine ‘Winning’

IN A MOMENT OF CRISIS, it can be difficult to think beyond the next hour, the next day, or the next week. The global COVID-19 pandemic has been difficult for each of us, as we grapple with our duty of care to our employees, to our communities, to each other, and to ourselves.

The unprecedented disruption created by this crisis should be seen first and foremost in humanitarian terms, connecting to the very real personal toll of this disease — serious illness and lives lost, isolation and fear, worsening unemployment and economic precarity. The primary question in this moment should be: how might we each play our part in bringing this pandemic to an end? But it is a moment too, for reflection, on the future. Who do we want to be when we emerge from the worst of this? What do we want our organizations to stand for?

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