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There’s a reason why RickyKAZAF deserves his success. From his boyish good looks to his astute business sense and broad skill sets spanning hairstyling, make-up and vlogging, he is one of the most significant figures behind a male beauty revolution in Asia.
There’s also the fact he’s managed to amass something of a rabid fan base – his YouTube channel has more than 37 million views and 325,000 followers to date, with boys and girls routinely turning to the KOL for beauty advice.
“The words ‘make-up’ and ‘beauty’ have such feminine connotations. No man wants to