JUST TAKE A LOOK AROUND
The next time you head to a major beauty retailer: entire sections—both IRL and virtual—are now dedicated to showcasing the best ‘clean’ skin, hair, and make-up products. And you probably can’t even scroll through your Instagram without seeing new clean beauty brands, formulas, or influencers pop up on your feed. Clean beauty is everywhere, and chances are, you’re into it: more than one-third of you either already use these kinds of products or want to start using them, according to a new Cosmo poll.
Except, at the same time…53% of you are unclear about what clean beauty actually is. The short answer is that it is complicated, sometimes needlessly so. The long answer is, well, this
