The European Business Review

About the Authors

is currently a Full Professor of Management at Graduate School of International Management, International University of Japan (IUJ). Prior to her position at IUJ, she was a faculty member at CUNEF (Complutense (2019 Academy of Management George R. Terry Book Award Nomination). She is a board member of Women in the Academy of International Business. Contact:

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The European Business Review9 min readIntelligence (AI) & Semantics
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We value our employees’’, ’’Employees are our biggest assets’’, ’’Employees are invaluable for us’’, etc. Phrases such as these are common across company websites and other public-facing communication. Nonetheless, how does an employer demonstrate th

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