Here’s a situation familiar to anyone in franchising: You (or someone in your sales team) are in touch with a potential customer. Maybe you’re a franchisee trying to sell them a product. Maybe you’re a franchisor trying to sell a franchise. Either way, you’re in touch and the prospect seems interested—but then they disappear. You’ve been ghosted. And you’re left asking:
How to Stop Getting Ghosted
Mar 01, 2022
2 minutes
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