* This article is based on market research provider Euromonitor International’s webinar entitled “Beauty in Recovery: Going Green and Clean”. http://blog.euromonitor.com
Consumer awareness is at an all-time high. In 2021, shoppers want to know what’s in their products, where they come from and where they’re going to end up. And the honesty and straightforwardness of clean beauty brands – with products that are made with fewer, but higher-quality, natural ingredients, clearly listed on the packaging, and without toxic and hard-to-pronounce chemicals – are appealing to them.
At this point, stating that the COVID-19 pandemic has had a severe impact on, well, anything is fairly obvious. The 3% decline
