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  • Los Angeles Times

    Private equity firms invest in MLB teams because revenue is plentiful

    by Bill Shaikin, Los Angeles Times Mar 15, 2022 4 minutes
    Socially-distanced fans attend the Dodgers' season home opener on Friday, April 9, 2021.

    For $300, the Dodgers will sell you a special kind of season ticket. By signing up for the "Dodgers at Home" program, you can get a year's worth of gift boxes delivered to your door, access to "exclusive videos, photos, and player content," entry into team contests, and priority access to sales and special events.

    What you do not get is entry into a game. It is a season ticket without a ticket.

    The Dodgers' program is an example of how teams are developing loyalty in and making money from fans in ways that go far beyond selling tickets, T-shirts and cable television subscriptions. If you

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