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ENGAGING WITH PURPOSE

Amid a technology sector under scrutiny and a pandemic throwing up disruptions, the Yahoo team has been growing its footprint and has its eye on further growth.

Led by Pual Sigaloff, the Australia and New Zealand team has 150 members in its offices across Sydney, Melbourne, Brisbane, Adelaide, Perth, and Auckland. Following Sigaloff’s recent promotion to vice president, head of APAC, he brings the Taiwan, Singapore, India, Japan, and South East Asia offices under his leadership.

“Yahoo is all about our people,” Sigaloff says.

“They’re the lifeblood of our business. Over the past year we’ve really doubled down on investing in our team and it’s paid off. Despite the corona-coaster of the past two years, we’ve seen unprecedented growth - 55% year-on-year in 2021 alone.”

Sigaloff first joined the business in 2014, working then as commercial director when it was known as Yahoo7. Since then, the company has been through multiple iterations, most recently being sold to private equity firm Apollo Global Management last year.

Amid these changes, the team has been steadily growing its business. Sigaloff credits much of this growth to the digitisation across the media landscape.

“Clients have been really attracted to our simple omni-channel platform that enables them to easily turn

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