“WE ACTUALLY went to the DNA space,” Ross Klein, Nike’s Senior Creative Director of Footwear Performance, says. “It’s a separate area, and we took a look at all the walls. One wall has the ’70s, one wall has the ’80s, one wall has the ’90s and the 2000s. So you can see the lineage.
“We’re over there, we’re looking at It didn’t take us too long to not only pair what we’ve done, but also pair what the world is doing and where the athletes are going. When you take those three things as an equation, you can unlock a question. That’s what we did. We spent a lot of time just brain-storming what is the next? How do people think, how do people relate to basketball right now? We see it. It’s pretty clear. The GT series starts to get after that. You’ve just gotta let yourself go sometimes. That’s what we did as a design crew. We just said, ”
