Like a raging bull
It’s difficult to overstate the importance of the MT range to Yamaha. It breathed life into Yamaha’s line-up when it was most needed, and it turned the business around. Since it was launched in 2013, 420,000 bikes have been produced, and 70% of those have been sold in Europe. That’s a lot of MT faithful in Europe, and a lot of Euros for Yamaha.
The king of the MT clan is the biggest bike in the family, the MT-10. It may not be the best seller (that honour goes to the MT-07, which is one of the best value bikes out there at £7k), but it’s the biggest, most powerful, and most bonkers bike in the range – and while we may buy other models because of their price, licence requirements or our own riding experience, it’s the MT-10 that most of us really want if we are being honest with ourselves.
So, the MT-10 has a special place in the range, but trends, legislation and tastes change, so Yamaha needs to keep
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