When it’s time to quit
Mar 31, 2022
3 minutes
Anthony O’Brien
![moneyau2204_article_051_01_02](https://article-imgs.scribdassets.com/9ps5kaztz49olcbw/images/fileCSQ6Y3V7.jpg)
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Many businesses experience peaks and troughs, and according to the Small Business Association of Australia, 20%-40% of companies across most industries are in trouble because of 24 months of upheavals spawned by Covid-19. When times are tough, how can you tell whether you’re going through a cyclical trough or a terminal decline?
Anne Nalder, founder and CEO of the Small Business Association, says recognising a terminal decline varies depending on the business. “Like in life, business goes up
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