Years ago, the perception of specialty coffee brands sitting on supermarket shelves was met with industry concern and misunderstanding. Fast forward just a few years and now, it’s almost a badge of honour to join the exclusive club.
For roaster Five Senses, rolling out a new range of specialty coffees in Coles nationwide from mid-April is not just a win for the brand, but for the acceptance of specialty coffee in a mainstream consumer platform.
“It’s a pretty amazing development for us, and a moment the wider specialty coffee community can celebrate. It’s a sign that specialty coffee has made it out of our niche world and into the mainstream market where we can move people away from commodity coffee, open the door and welcome them into
