On making big decisions in 2021
In 2021, I finally worked up the courage to get out of my comfort zone and build something new. I loved my time at Colenso BBDO and will forever be grateful for the work and relationships I built there, but there were clear limitations of the ad agency model that even Colenso couldn’t break free from. So, it was time to try and create something new where we could break out of the corner that our industry has backed itself into over the past decade.
Everything just clicked into place at the right time. The work we’d been doing for Mars in my last few years at Colenso had a seismic impact on my world view because it taught me that purposeful creative thinking can influence and truly integrate everything
