THE SMART MAIL BOX
Sharing messages through mailbox drop is simple, and with a well-designed and attention-grabbing mailer, businesses can appeal to customers in a relatively cost-effective and proven way. The latest Roy Morgan research report into consumer behaviour suggests that of those who read them, six out of 10 people will end up buying from a mailer and 52 percent will visit the store’s website.
But, let’s face it, people have become more media savvy, and if not targeted correctly, a flier can end up in a pile of unopened mail meaning valuable marketing dollars are lost. This, coupled with competition from its digital cousin, letterbox advertising has had to evolve. To
