Trying to Stand Out
“You want to give people not just a quid pro quo, but something that differentiates you.”
BRANDS ARE OFFERING MORE than just freebies and cash rewards to get customers to stay put these days. “Probably the biggest trend has been to go from a strict ‘buy this, get that’ to a more experiential, lifestyle kind of focus,” says Howard Schneider, who has worked in the brand loyalty space for over 20 years and helped pioneer programs at
