Smart Strategies for Couples That Run a Business Together
Gail Nott was a marketing consultant and her husband, Cory, a tech consultant, when they joined forces in 2018 to help other consulting and coaching businesses expand. Married since 2005, Gail, 46, and Cory, 53, of Nicasio, Calif., found it tough going at first. "I would have all these initiatives in mind, how we were going to market and expand our business, and it didn't feel like he agreed with me," she says. "We weren't getting anything done."
Six months in, a friend suggested the obvious solution -- a business coach to help them work together as spouses. They invested a few weekends working with the coach and followed up with monthly calls for the next year. Now, almost four years later, their online company, Take Wing Coaching, is going strong.
requires balancing two partnerships, the
