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Stories of cold emails to Mark Cuban are oft-repeated startup legend- Alex Oshmyansky’s being the latest, and arguably most ambitious, example of one that paid off handsomely. Big Data company FiscalNote got its seed funding back in 2013 when co-founder Tim Hwang co-emailed Cuban. The Zebra founder Adam Lyons got his start in 2012 when he sent a similar email. Dhruv Ghulati of A.I. firm Factmata also started with a cold email, and so did Greg Maselli of food-freshness- pack-maker SAVRpak. The list goes on.
Cuban doesn’t shower money and advice on startups just because he loves founders, though. He’s a shrewd