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    FORD CEO SEES ELECTRIC VEHICLE PRICE WAR AS EV COSTS DECLINE

    Jun 04, 2022 3 minutes

    Ford’s chief executive says he expects the cost of building electric vehicles to fall to the point that in coming years automakers will be battling each other for sales of EVs priced around $25,000.

    CEO Jim Farley told the Bernstein Strategic Decisions Conference on Wednesday that the $25,000 price tag will democratize EVs. Materials to build that vehicle will cost around $18,000, he said.

    “So I believe there will be our industry is definitely heading to a huge

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