Attitude Magazine

Ben Frow

As chief content officer for Paramount in the UK, Ben Frow has a very large remit. Known for his stand-out successes on Channel 5, including Cruising with Jane McDonald, Ben also manages several other channels as well as leading the charge on Paramount’s new streaming service, Paramount+, which launches in the UK and Ireland on 22 June. Here, he talks to Attitude about how he got into programming, what makes a hit and why he still believes in traditional, linear TV.

How did you get into TV?

By accident. I was working in theatres and visited Richard and Judy at as a guest and got talking to the executive producer, who asked if I’d be interested in styling Judy. I ended up presenting and producing and from there went into commissioning. I have a very

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