Peaty blinders The whiskies toppling tradition
Jun 17, 2022
4 minutes
By Charu Sudan Kasturi
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For years, Mohinder Singh’s trips outside India meant a stop at the airport duty-free store where he would stock up on imported single-malt whisky. Then three years ago, he came across a brand – Paul John – that he had never heard of, at a tasting event near Delhi’s Jawaharlal Nehru University, where he teaches politics. It was an Indian single malt; its smoky smell was rich, the taste even better. Singh was hooked.
“That was a game changer,” he says. Drinkers in India, the world’s most lucrative whisky market – with revenues of
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