Winds of change A big-hearted look at how anyone can be persuaded to change their mind - and whether we should always try
his book is bad news for anyone who thinks we should use facts and evidence to change people’s minds. It is disappointing for lovers of debate. It reveals the psychological and evolutionary reasons why all humans are certain we are right, and why “certainty” is nothing but an illusion. But it’s an optimistic, illuminating and even inspiring read. Because while you can’t talk someone into changing their mind, you just might be able to listen them into it,
