The Rise of the Cult Sneaker
The word ‘Cult Sneaker’ is most often used to describe a pair of sneakers that has people queuing up outside global stores, often paying hefty premiums for re-sold shoes and frantically posting these acquisitions on social media. The question remains: What makes a sneaker a collectible with a cult status? We asked content marketeer and self-confessed sneaker head, Mumbai-based, Gaurav Jain to weigh in on this. “Something that is either innovative, artistic or purveyed by someone iconic will end up as a cult pair. Some die with the hype but there are others that are truly iconic and stand the test of time. Air Force 1, Chuck Taylor All Stars and Jordan 1s are great examples of such cult classics.”
As fandom kicks in…
…We spoke to some enthusiasts
