MAGNUS’ MARKETING MINUTE

 Michael Magnus is an advertising professional who supports the growth of the leather industry through his marketing agency, Magnus Opus. Among his client partnerships are Silver Creek Leather Co., manufacturers of Realeather® Crafts and Lace, and Jim Linnell’s Elktracks Studio. Learn more at www.magnusopus.com or reach out at michael@magnusopus.com.

Last month’s article focused on the value of teaching to build your brand, establish your credibility and potentially (eventually) drive sales. But, a lot of folks may feel like they aren’t experienced enough to want to teach. I’m here to tell you that isn’t true!

I taught advertising at several large universities and I remember the advice that resonated with me. I was leaving Tandy Leather after several years working in