DESIGN
THE ART OF GENEROSITY
Among the world’s most influential contemporary American artists, Jeff Koons has been redefining Minimalism and Pop Art for more than four decades with his visually powerful creations deeply engaged with popular culture, mass media and art history.
He speaks to Y-JEAN MUNDELSALLE about his family, new projects and the meaning of art, which he believes should reach the largest possible audience.
When Jeff Koons released his meticulously crafted, shiny Rabbit sculpture in 1986 – which holds the record for the most expensive work achieved by a living artist at auction at US$91.1 million – he unknowingly disrupted the medium of sculpture and turned the art world upside down. He transformed a cheaply manufactured commodity – an inflatable vinyl rabbit toy – into a precious object by casting it in
