TAKING IT TO THE STREETS
Despite a host of new model releases over recent years, the pandemic-enforced lockdowns, as well as supply issues, have seemingly stifled Hino Motor Sales Australia’s (HMSA) efforts to promote its model lineup, including last year’s launch of the new 700 Series. Not to be thwarted for long, though, Hino has taken its show on the road – and it’s a long road too. Up and down Australia’s east coast where the bulk of its customers are situated.
What better place to start than the far north Queensland city of Cairns, which was also the commencement point for an extended media drive event that took in the scenic Atherton Tablelands as well as a trip from Cairns to Townsville.
While a number of other truck manufacturers have undertaken a roadshow of this magnitude previously, this was Hino’s first attempt at taking its products direct to the customers. Naturally, the new 700 models featured prominently in the convoy, including an FY 3036 hooklift, an FR 2632 with a 14-pallet body and an FH 1832 tipper.
Hino points out, however, that the line-up with be subject to alteration during the convoy, including the addition of the 616 Hybrid. The
