NEW KID ON THE BLOCK: RIATA BUCKLE & ITS $2-MILLION PAYOUT

While the ARHFA has five years’ worth of history and the Royal Crown has two, the Riata Buckle is a brand new stallion incentive futurity program from Lance Robinson, Chad Beus and Denny Gentry.

Robinson and Beus led the charge in the barrel racing incentive program with the Pink and Ruby Buckle programs: two programs that altered the barrel racing incentive landscape so much so that the American Quarter Horse Association had to set up a barrel racing council just to