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At various points during the past several years, Apple has been rated the most valuable corporation in the world. And it’s pretty safe to assume the company didn’t get to that point without being strategic about how it positions its products.
One big part of what’s made Apple so successful is that the company makes sure it’s got products at every price point. No, it doesn’t compete in the super-budget department when it comes to devices—Apple is happy to leave those low-margin offerings to the likes of