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Considering Lord Northcliffe’s character, Andrew Roberts advises, ‘Great men are seldom nice men. They can display assertiveness, ruthlessness and other unattractive features in their quest to change the world around them and to fashion it in their own image. There are plenty of occasions in these pages when Lord Northcliffe displayed traits of discourtesy which marred his personality. To set against all that, however, it cannot be denied that he was one of the great men of his