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Have you ever felt incapable of resisting a Big Mac and a box of salty, crispy shoestring fries?
The bad news is that you’re hard-wired to respond this way.
The chemicals involved in our eating behaviour are largely to thank for fast food’s addictive pull. Dopamine is released when we get likes on social media, are promoted at work, give someone a hug… and eat fast food. We get a hit not only when we engage in these activities, but also when we get an inkling that they’re about to happen.