Rotman Management

Navigating the Metaverse: WHAT LEADERS NEED TO KNOW

WHAT, MANY READERS WILL ASK, IS THE METAVERSE? It’s a simple enough question. However, explaining it has the same elusive quality as describing the Internet to our grandparents. A quick Google search for ‘What is the metaverse?’ will take you on a journey that twists and turns, but you won’t get very far. That’s because all of the experts are trying to define something that hasn’t been fully realized yet: The paint is still wet, so we can’t see its true colours yet.

This is where having three co-authors gets tricky. We each have a different perspective:

CATHY, THE FUTURIST: “The metaverse is a convergence of our physical and digital selves. Through Web 3.0 technologies such as VR, AR, AI, cloud, blockchain, crypto, 5G networks and edge computing, the metaverse allows our respective digital identities to catch up so we’re consuming content and creating revenue streams in a wholly interactive manner. There’s only one metaverse and it’s not here yet in its greater form. It’s being built and this decade is critical. It includes both the virtual and the physical world.”

“The metaverse is like a parallel, immersive world that blurs with the real one where people assume one or multiple identities. At its core, it puts individuals at its centre. They are in control of their assets and data, which they can use, trade, sell and everything else that ‘true ownership’ powered by blockchain enables them to do. That’s why blockchain is a fundamental pillar

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