V4s TO THE ARCTIC

After reading about the latest arrival to the Ducati family, the Multistrada V4, we came up with the idea of setting ourselves the task of putting this new machine to the test in extreme conditions… but what about in the hands of riders with little experience riding in snow?

We contacted Ducati and they loved our motto, “Life begins outside your comfort zone”, and agreed the project would not only be a great test of the bikes, but would also give their engineers some important early feedback. With our wheels confirmed, we got in touch with Dainese to try to get our hands on some gear specifically designed to withstand the freezing northern temperatures, and once again we were met with an amazing response. They agreed to provide us with everything we needed.

LEAVING FROM DUCATI HQ

Ducati’s staff are more like one big family than a factory