The weather was once Kiwi’s go-to conversation starter, now it’s the cost of cheese or the price of petrol. And, when it comes to retail this is just the start as New Zealand grapples with the effects of war, a global pandemic, supply-chain issues, the cost of living, and the arrival of major players like Costco, IKEA, and Chemist Warehouse.
However you look at it, retail in New Zealand is getting more complex to navigate by the day.
In this article we explore some trends identified in our dentsu Shopper DNA: The Future of Retail research project. These are trends that marketers need to consider today and moving forward to respond to the rapidly changing retail landscape, and consumers’ evolving demand.
DELIVERING UNDER SUPPLY CHAIN PRESSURE
We all know buying certain products at the moment is challenging, GIB is being sold on the
