Guitar Player

TAYLOR

SOME PEOPLE ARE obsessed with power; some are obsessed with fame. Taylor chief guitar designer, president and CEO Andy Powers is obsessed with koa, and that’s the name of the game for the new additions to the 700 series: the 722ce Grand Concert and 724ce Grand Auditorium, the latter of which is on review here. It’s a totally different take on the lovely Hawaiian hardwood from a manufacturer who is passionate about koa.

“I love building guitars out of koa,” Powers says. “I love the look, the smell and the sound. This guitar started from materials as we

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