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‘WE NEED TO INTEGRATE LOCAL CREATIVITY’

FRENCH BY BIRTH and Italian at heart, Jean-Christophe Babin, 63, is the Group CEO of Italian luxury house Bvlgari, in which French luxury conglomerate LVMH Moët Hennessy Louis Vuitton acquired a controlling stake in 2011. The brand, though primarily known for jewellery, has diversified into watches, fragrances, leather goods and hospitality. In an exclusive conversation with Business Today, Babin speaks about Bvlgari’s plans for India, working with Priyanka Chopra Jonas, and its focus on watches and e-commerce. Edited excerpts:

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