Apple Music has been announced as the new primary sponsor for the Super Bowl halftime show in a deal representing a $50 million investment and a major departure for the world’s biggest tech brand as it continues to expand into new areas and bolster its services revenue.
A NEW SUPER BOWL HALFTIME SHOW SPONSOR
In a move unexpected by many, NFL took to social media to confirm in late September that Apple Music was the new sponsor of the Super Bowl Halftime Show, replacing Pepsi. The new multi-year partnership brings together the Super Bowl Halftime Show, the most-watched musical performance of the year, with Apple Music, which has a catalog of more than 90 million songs and a growing stronghold in It perhaps explains why the Cupertino company - which rarely puts money behind sponsorship deals or arrangements - was prepared to pay a reported $50 million for the rights to the deal.
