Wairimu Mukuru started sharing TikTok videos about Kikuyu culture earlier this year. Within months, the 26-year-old had gained more than 60,000 followers and received at least 1m views of her videos, where she talks about her ethnic group’s traditional practices and beliefs on topics such as mental health and sex.
Mukuru, a Kikuyu language teacher, is one of a small but growing number of Kenyans from the country’s largest ethnic