Nina Metz: Moviegoing is not activism, and it’s a mistake to promote a film that way
Reflecting on the disappointing turnout for the gay rom-com “Bros,” despite getting good reviews, the movie’s writer and star Billy Eichner noted that “straight people, especially in certain parts of the country, just didn’t show up for Bros. And that’s disappointing but it is what it is. Everyone who ISN’T a homophobic weirdo should go see BROS tonight!”
It made just $4.8 million its opening weekend, about half of what was projected. The marketing around the film has stressed
