James Chaytor and his teams have worked on Apex Legends, The Elder Scrolls Online, multiple Call of Duty titles, Microsoft Flight Simulator and far more than could ever be listed here. Yet Chaytor’s story begins before Sprung Studios; even before his videogame work. UI and UX are important elsewhere, too.
After working his way up to creative director in a web marketing firm in the late 1990s, he began consulting with UK mobile
