Leave it to Ford to so thoroughly support its already hot-selling Mustangs that it created a dress-up kit to make its pre-owned ponies stand out on dealer lots.
A runaway hit like the Mustang could’ve easily created a glut in the used-car market when they were traded in to dealerships in high volume for newer models. One way to move those second-hand gems more quickly was to provide them with affordable visual enhancements. Thus, Ford created the “Branded Kit” and tasked DSI Corporation of Plymouth, Michigan, with producing it.
For a dealer cost of $47.25 in 1968 dollars (about $385 today), the kit was delivered in a mailing tube that contained the ready-to-install vinyl top, which was available in 15-different bold patterns/colors across four categories—sculptured, tweed, paisley,
